Fashion Meets Technology: How Calvin Klein Chile Defined Luxury Shopping Online.

When Calvin Klein Chile set out to bring their iconic brand to the forefront of digital luxury retail, they knew a cookie-cutter approach wouldn’t suffice. For a label synonymous with timeless style, their online shopping experience needed to mirror the sophistication and personalization their customers expect. They partnered with Jewel ML to achieve just that.

Jewel ML’s AI-driven platform introduced a seamless blend of technology and design. By incorporating visually-driven recommendations like "Style Your Look" and context-aware product pairing, Calvin Klein Chile offered a curated shopping journey that resonated deeply with their audience. The result? An online experience that didn’t just sell clothes—it embodied the Calvin Klein lifestyle. This innovation led to a double digit percent rise in premium category sales and cemented their reputation as a leader in high-end digital retail in Latin America.