A Global Icon Goes Local: Tommy Hilfiger Chile Reinvents E-Commerce for Regional Shoppers

Tommy Hilfiger is a household name in global fashion, but success in the Chilean market required a nuanced approach. The brand sought to align its e-commerce strategy with the preferences of its regional shoppers, who value both personalization and seamless navigation. Recognizing the need for an intelligent, adaptable solution, Tommy Hilfiger Chile partnered with Jewel ML.

Using AI-powered insights, Jewel ML enabled Tommy Hilfiger Chile to craft a shopping experience that felt uniquely local. The system highlighted seasonally appropriate items, reflected local fashion trends, and offered combinations tailored to regional buying patterns. The result was more than a boost in sales—it was a meaningful connection with Chilean shoppers. Within weeks, Tommy Hilfiger Chile saw a double digit uptick in revenue, cementing its place in the competitive Latin American fashion market.