AI-Powered Performance: How Sigma Sports Fueled Cyclists’ Shopping Journeys

For Sigma Sports, a leader in premium cycling and triathlon gear, the challenge wasn’t just selling products—it was about understanding the unique needs of passionate athletes. To elevate their e-commerce platform, they turned to Jewel ML to deliver a data-driven, performance-oriented solution.

Jewel ML’s AI analyzed customer preferences, gear compatibility, and performance goals to craft a truly personalized experience. From recommending specific bike components based on user profiles to suggesting complementary accessories for race day, Sigma Sports transformed how athletes prepared for their next ride. The result? A high single digit increase in cross-sells against their current provider. By aligning cutting-edge technology with the needs of high-performance athletes, Sigma Sports has solidified its place as a trusted partner for cycling enthusiasts worldwide.